Tuesday, October 16, 2001

I'm totally intrigued by all the slogans and graphics that the news stations have been trotting out for our current crisis. You know, the one's that say "America at War" or something like that with all these star-spangly graphics surrounding them. There seems to be a different slogan each day. Or maybe it's because, say, CNN wants to do "America at War" but then checks out MSNBC and seeing that they've already gone with "American at War," decides they have to come up with they're own, original slogan. Or maybe it just changes depending on the story. Like if it's about the anthrax scare, it's "America on Edge" but when they switch to pictures of flighter planes taking off, it's "America Attacks." I haven't figured it out yet.

Of course, meetings are held to decide all this stuff. At some point, the production team sat down and pitched slogans to each other and decided to call their coverage. They sat there throwing ideas back and forth to see what works best- maybe "America Strikes Back" or "America at War" or maybe even "America Opens up a Can of Whump-Ass." And you know too, that somebody's kind of proud of the work they did on the graphics or coming up with the slogan and is putting it on they're resume as we speak. Sometime in the future, somebody's going to be in an interview and saying "you remember that graphic for MSNBC, the one for "America Kicks Some Taliban Booty?' that was me. I came up with that."

Actually, the best one I've seen was on the Daily Show (of course). It's slogan for the news coverage concerning our past Anthrax anxiety filled weekend was "America Freaks Out." My favorite one, though, has to be the Onion's "Holy Fucking Shit." That just seemed to pretty much sum it all up.

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