I have another interview on Monday for a bloggy type position, or at least I think I do as the person who emailed me about setting up a time for a phone interview never got back to me to confirm the time. It's writing for the company blog and with the express purpose of using the blog to "driver conversions" to the company and they want somebody who can do so by increasing the visibility of the company's blog (somewhat easy) and through the use "social networking."

To prepare for the interview, I went to the company's site to figure out who they are and what do they do. They are, according to the site, "the Leading Provider of Mobility Management Solutions." Okay, and what else? "By focusing on end-user experiences, we’ve become the leading enabler of enterprise mobility management solutions." Still not clear on what they do, I looked around their site and came up with the fact they do a lot of something called "mobility metrics." In other words, I have no fucking clue what they do. The best thing I can make it is something that they mention in their job posting in that they "take control of their (companies) mobility budget and inventory." By that, I think they mean that the software keeps track of how many cell phones are out there being used by employers and how much money they're spending but I'm not sure as that would be too easy of a thing to say.

The question, obviously, is do I even want to do this? I don't even really know what the company does. I also never, ever, ever, ever want to be in a situation where I have to write things like "management solutions" in an unironic way. Actually, I don't think they'd hire me because I have no experience writing stuff like "mobility metrics," something that I think is actually a plus in my favor.

As for the "social networking" stuff, I know this is all trendy and everytime you look at a marketing post, there's all sorts of references towards building presence on social network sites (mainly Facebook) and Twitter, but it's all a load of crap. Now the thing is that while I'm no marketing expert, I do use the computer a lot (A LOT) and am pretty convinced that there is actually no real point in trying to market through Twitter and Facebook and Reddit or what have you. There are people who can market things through those things, but not companies- "Oh, boy, I can check out Envisioneering Enterprise Solutions' twitter page!". The only reason why people are talking about them as a way to marketing things is because they're new, they're trendy, and everybody else is doing it, so every company thinks they HAVE to do it. And since I want these jobs, I have to say "well, oh yeah, we can definitely use Facebook and as I'm an expert in taking photos of my friends and I drunk and posting them, I know exactly how to do this." My guess is that saying "I think marketing through Twitter is a waste of time and money and Twitter fucking sucks anyways" won't get me a job. Even if I'm right.

And I am.