Sunday, October 20, 2002

Stupid rally Monkey....

I so don't get the whole Pepsi Blue thing. Is this what the world is really craving, a soft drink made in a color that in no way whatsoever connotes anything worth drinking? Or anything natural for that matter? And do we really need blue Pepsi? Seriously. And it's not like there's a great track record of new and different soft-drinks working because most of them are complete and total flops. Anyone remember Crystal Pepsi? Or Clear Coke?

Yet a lot of people at Pepsi thought it was a brilliant idea. A great idea, even. Somehow, all these MBA grads from places like Harvard and Yale, all probably making upwards of around a million dollars, thought it was a brilliant idea. Then they spent millions more to test market the sucker and somehow thought that those test-market results prove that the world is desperately craving a blue soft-drink. And now they're even spending millions promoting it. Millions. Just think of all the money being thrown down the drain for blue fucking Pepsi. Think of all the things that million dollars could buy? Could do? Think about all the time and effort that went into the production of this thing. All those supposed brilliant minds came together, spent millions of dollars and came up with Pepsi Blue.

Yet lowly ole English Major, with absolutely no business experience and now concept of the Soft drink industry, making tons less than these supposed best minds of a generation, pretty much know flat out that Blue Pepsi is the stupidest idea I've heard in years.

Wanna bet that after the whole thing crashes and burns like Mariah Carey's acting career, something which should be in a year or so, that all of those people who came up with the idea are not gonna suffer for it? That they're still gonna keep their million dollar jobs with their million dollar houses and million dollar trophy wives? How do I get me one of those jobs?

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